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Communications Specialist

Posted on by Kelly LaFreniere

Masonic Pathways is looking for a talented, compassionate, and hard-working Communications Specialist that is eager to serve others. Our team members go above and beyond to serve the residents they care for. Everyday Michigan Masonic Home provides exciting opportunities to learn and grow!

Position Summary:

The Communications Specialist is responsible individually, and in collaboration with others, for the development, coordination, and execution of internal and external communication strategies that support resident engagement, family communication, staff alignment, brand reputation, and community outreach.

This role manages social media, internal resident communications, newsletters, websites, public relation efforts, and community messaging consistent with the mission and values of the senior living organization.

Essential Duties and Responsibilities to Include but Not Limited to:

Internal Communications

  • Develops and distributes resident newsletters, calendars, announcements, and community updates.
  • Drafts communications regarding internal and external events.
  • Maintains bulletin boards, digital signage, and resident communication platforms as appropriate.

Social Media

  • Creates, schedules, and publishes content across social media platforms.
  • Captures resident life moments consistent with consent and HIPAA guidelines.
  • Monitors engagement and responds professionally to comments and inquiries

Marketing and External Communications 

  • Supports census growth initiatives and community visibility.
  • Coordinates media outreach.
  • Maintains and updates website content.
  • Develops brochures, flyers, and promotional materials.
  • Coordinates photography and videography projects.
  • Promotes events, open houses, and community outreach initiatives.

Employee Communications Support

  • Helps to support employee recruitment efforts.

Education and/or Experience Qualifications:

  • A minimum of a bachelor’s degree required in Communications, Marketing, Public Relations, Journalism, Social Media, or related field with a minimum of two years of related work experience, or equivalent combination of education and experience. 
  • Competence in the use of desktop publishing programs, including Adobe Creative Suite and Microsoft Office products.
  • Experience in senior living and healthcare environments preferred.
  • Excellent written and oral communication skills.

Located in the friendly community of Alma, MI, Masonic Pathways Senior Living Services is a not‑for‑profit continuing care retirement community offering independent and assisted living, short‑stay rehabilitation, skilled nursing, and memory care services.

Michigan Masonic Home is an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.

Job Category: Marketing
Job Type: 8 Hour Shifts
Job Location: Alma Michigan

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Applicant's Statement

I certify that all information I have provided in order to apply for and secure work with this employer is true, complete and correct.

I expressly authorize, without reservation, the employer, its representatives, employees or agents to contact and obtain information from all references (personal and professional), employers, public agencies, licensing authorities and educational institutions and to otherwise verify the accuracy of all information provided by me in this application, resumé or job interview. I hereby waive any and all rights and claims I may have regarding the employer, its agents, employees or representatives, for seeking, gathering and using truthful and non-defamatory information, in a lawful manner, in the employment process and all other persons, corporations or organizations for furnishing such information about me.

I understand that this employer does not unlawfully discriminate in employment and no question on this application is used for the purpose of limiting or eliminating any applicant from consideration for employment on any basis prohibited by applicable local, state or federal law.

I understand that this application remains current for only 30 days. At the conclusion of that time, if I have not heard from the employer and still wish to be considered for employment, it will be necessary for me to reapply and fill out a new application.

If I am hired, I understand that I am free to resign at any time, with or without cause and with or without prior notice, and the employer reserves the same right to terminate my employment at any time, with or without cause and with or without prior notice, except as may be required by law. This application does not constitute an agreement or contract for employment for any specified period or definite duration. I understand that no supervisor or representative of the employer is authorized to make any assurances to the contrary and that no implied oral or written agreements contrary to the foregoing express language are valid unless they are in writing and signed by the employers president.

I also understand that if I am hired, I will be required to provide proof of identity and legal authorization to work in the United States and that federal immigration laws require me to complete an I-9 Form in this regard.

This Company does not tolerate unlawful discrimination in its employment practices. No question on this application is used for the purpose of limiting or excluding an applicant from consideration for employment on the basis of his or her sex, race, color, religion, national origin, citizenship, age, disability, or any other protected status under applicable federal, state, or local law. This Company likewise does not tolerate harassment based on sex, race, color, religion, national origin, citizenship, age, disability or any other protected status. The Company takes all complaints of harassment seriously and all complaints will be investigated promptly and thoroughly.

I understand that any information provided by me that is found to be false, incomplete or misrepresented in any respect, will be sufficient cause to (i) eliminate me from further consideration for employment, or (ii) may result in my immediate discharge from the employers service, whenever it is discovered.

DO NOT SIGN UNTIL YOU HAVE READ THE ABOVE APPLICANT STATEMENT.