Enrollment and Marketing Specialist

Why Work Here:

The Program of All-Inclusive Care for the Elderly (PACE) is a unique health care model designed to help seniors (participants) stay safely in their home for as long as possible.  PACE coordinates and provides or facilitates all medical care for its participants.  Services are delivered across various settings, including on site at the PACE center, in the community, and in participant homes.

Responsibilities Will Include:

The primary function of this position is the professional delivery of information about PACE Central Michigan to the market to generate new referrals from the community and both existing and new referral sources, then to assist in converting those referrals to enrollments into the PACE program.  This position involves daily interaction and coordination of communication with prospective participants and their families, caregivers, medical professionals, the legal community, providers of senior services and other community groups or organizations with a goal to achieve and maintain optimum census.  These charges are required to occur in a manner that maintains accountability and is consistent with the mission, vision, and values of PACE Central Michigan.

  • Understands, is knowledgeable and able to professionally articulate products, services and benefits offered by PACE Central Michigan.
  • Establishes and develops rapport and relationships with discharge planners, hospital staff, healthcare professionals, aging services organizations, churches, and other community members and organizations as assigned.
  • Facilitates enrollment into the PACE program, including but not limited to conducting intake visits at applicant homes, gathering documentation, supporting the Medicaid application process, and scheduling in home and onsite assessments with all necessary team members.
  • Prepares transition summaries and provides them to the IDT for each new enrollee.
  • Prepares Enrollment Agreement, presents it to the applicant for review and signature.
  • Develops and maintains a contact list for professional and community referral sources, both active and potential, and of community presentation events/opportunities, both active and potential.
  • Makes informational calls to potential referral sources and closes the call w/ a follow up plan.
  • Develops weekly “in-person” call/visit schedule and notes all visits in CRM database daily.
  • Follows action steps of the Marketing Plan.
  • Attends relevant team meetings at PACE Central Michigan.
  • Becomes familiar with the marketplace including news and trends in the health care arena as it affects PACE. These trends include but are not limited to news about competitors, and all other relevant resources in the community that have the potential to impact our business in any way, positively or negatively.
  • Becomes an active member in community associations relevant to our Participants.
  • Tracks referral and enrollment data, prepares quarterly marketing report and provides to Executive Director.

Education and/ or experience and Licensure:

  • Bachelor’s degree, or at minimum associate degree preferred in health administration, nursing, business, marketing, or social work.
  • Minimum of three years of related work experience; or equivalent combination of education and experience.  Experience in facility admissions and/or marketing is preferred.
  • Experience in facility admissions and/or marketing is preferred.


PACE Central Michigan is located in the friendly community of Mt. Pleasant, MI. Our goal is to provide our PACE participants with the care, medical treatment and support they need to achieve the highest quality of life – while staying independent as long as possible. Our elder care experts offer an alternative to nursing home placement that features comprehensive, coordinated care for a senior’s medical, social and physical needs, while also providing peace of mind for family caregivers.

PACE Central Michigan is an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.

Job Category: PACE Central Michigan
Job Type: 8 Hour Shifts
Job Location: Mt. Pleasant MI

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PACE Central Michigan

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Applicant's Statement

I certify that all information I have provided in order to apply for and secure work with this employer is true, complete and correct.

I expressly authorize, without reservation, the employer, its representatives, employees or agents to contact and obtain information from all references (personal and professional), employers, public agencies, licensing authorities and educational institutions and to otherwise verify the accuracy of all information provided by me in this application, resumé or job interview. I hereby waive any and all rights and claims I may have regarding the employer, its agents, employees or representatives, for seeking, gathering and using truthful and non-defamatory information, in a lawful manner, in the employment process and all other persons, corporations or organizations for furnishing such information about me.

I understand that this employer does not unlawfully discriminate in employment and no question on this application is used for the purpose of limiting or eliminating any applicant from consideration for employment on any basis prohibited by applicable local, state or federal law.

I understand that this application remains current for only 30 days. At the conclusion of that time, if I have not heard from the employer and still wish to be considered for employment, it will be necessary for me to reapply and fill out a new application.

If I am hired, I understand that I am free to resign at any time, with or without cause and with or without prior notice, and the employer reserves the same right to terminate my employment at any time, with or without cause and with or without prior notice, except as may be required by law. This application does not constitute an agreement or contract for employment for any specified period or definite duration. I understand that no supervisor or representative of the employer is authorized to make any assurances to the contrary and that no implied oral or written agreements contrary to the foregoing express language are valid unless they are in writing and signed by the employers president.

I also understand that if I am hired, I will be required to provide proof of identity and legal authorization to work in the United States and that federal immigration laws require me to complete an I-9 Form in this regard.

This Company does not tolerate unlawful discrimination in its employment practices. No question on this application is used for the purpose of limiting or excluding an applicant from consideration for employment on the basis of his or her sex, race, color, religion, national origin, citizenship, age, disability, or any other protected status under applicable federal, state, or local law. This Company likewise does not tolerate harassment based on sex, race, color, religion, national origin, citizenship, age, disability or any other protected status. The Company takes all complaints of harassment seriously and all complaints will be investigated promptly and thoroughly.

I understand that any information provided by me that is found to be false, incomplete or misrepresented in any respect, will be sufficient cause to (i) eliminate me from further consideration for employment, or (ii) may result in my immediate discharge from the employers service, whenever it is discovered.


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